Canton Fair free exhibition!

According to the information released by the Ministry of Commerce:

The 127th China Import and Export Commodities Fair (Canton Fair) will be held online from June 15 to 24。In order to actively cope with the impact of the COVID-19 epidemic and help foreign trade enterprises explore markets and overcome difficulties together, the Ministry of Commerce has decided,During the 127th Canton Fair, enterprises will not be charged participation fees, and cross-border e-commerce platforms participating in synchronous activities will not be charged any fees。

In recent years, affected by a variety of factors such as weak external demand, foreign trade enterprises are facing increased difficulties, in order to help enterprises reduce the burden of relief, the Ministry of Commerce has reduced the cost of participating in the Canton Fair for many sessions, and waived the booth fee of enterprises in poor areas, and reduced the cost of more than 2 billion yuan for enterprises。During the online session of the Canton Fair, in addition to value-added service fees such as voluntary advertising, participation fees will be waived, which is a pragmatic measure to increase the efforts to stabilize employment of enterprises and go all out to stabilize foreign trade。

Information source: Canton Fair official website

The 127th Canton Fair was held online

Exhibition Guide (1)

The 127th Canton Fair will be held online from June 15 to 24。How to hold this Canton Fair, how to "cloud display" and "cloud marketing", are hot issues that everyone is concerned about。In order to do a good job in the Canton Fair online exhibition guidelines, timely let enterprises understand and cooperate with the relevant organizational work, the conference will be based on the progress of the work, the exhibition guidelines will be issued several times。

One of the guidelines is published, please pay attention!

Specific time？How long is the extension period？

June 15-24, 2020, a total of 10 days。

Range of online exhibitors？

Export Exhibition:About 2 exhibitors have been arranged for the 127th Canton Fair booth.50,000 enterprises, the number and location of the booth shall be subject to the announcement of the conference。

Import Exhibition:The exhibitors are overseas exhibitors and enterprises that have completed the pre-payment of booth fees for the 127th Canton Fair, and it is expected that there are about 400 enterprises from about 30 countries and regions。

In order to ensure the quality of the Canton Fair held online for the first time and continue the qualification requirements of the offline physical exhibition for exhibitors, enterprises outside the scope of the above can participate in the "synchronous Canton Fair, global business opportunities" third-party cross-border e-commerce platform activities。

Exhibition theme specific arrangement？

The exhibition area of export exhibition and import exhibition shall be set up according to the previous physical exhibition。Set up a special area for exhibitors in poor areas, and classify them into the list of exhibitors in the corresponding exhibition area according to their exhibit categories。All exhibition contents are online at the same time。

Export Exhibition:There are 50 exhibition areas according to 16 categories of commodities，They are: electronics and home appliances，lighting，Vehicles and accessories，Hardware tools，machinery，Building materials，Chemical products，Energy type，Consumer goods category，gifts，Textile and garment，鞋类，Home decoration category，Office, luggage and leisure supplies，food，Medicine and health care。

Import Exhibition:According to the six categories, they are: electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage, household goods, fabrics and home textiles。

Canton Fair online held the specific form？

The 127th Canton Fair will fully utilize advanced information technology to establish a comprehensive online exhibition docking platform on the official website of the Canton Fair. Exhibitors who have obtained the booth arrangement of the Canton Fair will all display online and participate online according to their exhibition area。The platform provides all-weather online promotion, supply and acquisition docking, online negotiation and other functions, mainly including three major sectors:

1. Online display docking platform

One is the enterprise through uploadPicture, video, 3D, VRThe company and product information in other formats，Multi-form, multi-dimensional and convenient display;The second is based on the booth arrangement data of this Canton Fair，Businesses can upload virtual booths，Convenient enterprise three-dimensional display image，Release products;Third, strengthen and improve the search query function，Buyers can query products or enterprises through exhibit classification, product and enterprise keywords, booth number, etc，Visit the enterprise virtual booth。Please focus on the exhibition organization and data uploading of the online display docking platform。

2. Live marketing

Create webcast columns and links，For each enterprise to set up a separate 10×24 hours online broadcast room，The broadcast room is not limited by time and space，Enterprises can both conduct individual face-to-face negotiations with merchants online，It can also be broadcasted and promoted to a large number of merchants at the same time through network broadcast，And provide back to watch on-demand, video upload, interactive communication, sharing and other functions，Provide convenience for enterprises to carry out personalized live marketing and communication negotiations。Please plan the live content and design the process in advance。

3. Supply and production butt joint

The platform supports exhibitors and buyers to release supply and demand information, strengthen online matchmaking, and provide honest background information for both sides of the transaction, including the participation of buyers, registered sources, exhibitors' previous exhibitions, whether they are Canton Fair brand enterprises, etc., and replicate the mutual trust trade negotiation environment between the two sides in the physical exhibition on the Internet。In order to respect and ensure the privacy of B2B trade, both suppliers and buyers can choose third-party tools to conduct in-depth negotiations, establish orders and other subsequent processes。The platform also provides some video conferencing and social software links to facilitate the use of both parties。The platform page provides multi-language translation support to facilitate communication between buyers and exhibitors。

4. Third-party platforms synchronize activities

The 127th Canton Fair will set up the topic of cross-border e-commerce comprehensive pilot area;At the same time, some domestic third-party cross-border e-commerce platforms will be held with the theme of "Synchronous Canton Fair, Global business opportunities", and enterprises can participate in third-party e-commerce platform activities on a voluntary basis。The list of relevant platforms is yet to be announced。

How to log in to the online exhibition platform？

Has been the 127th Canton Fair booth arrangement of about 2.50,000 export exhibition enterprises and about 400 import exhibition enterprises,You can log in to the exhibition platform using the account of the original exhibition Yijietong system. Other users cannot log in。

Domestic and foreign buyers and visitors can enter the online exhibition platform through the official website of the Canton FairTo log in and register, query the company name, browse the company's exclusive page, click on product information, visit the company's broadcast room (if the company sets access restrictions, the audience needs to apply to the company to get an invitation code to enter) and other online viewing operations。The conference will clarify the specific login process in the follow-up exhibition guidelines。

Specific requirements for uploading corporate information and exhibit information？

At present, the platform is still under development, please prepare relevant materials and materials in advance, and then upload them uniformly after the platform is opened for use in early May。

Time requirement:All information will be uploaded before May 25。

Technical specifications:According to the development progress of the platform, some upload material specifications are provided at present, and the conference will continue to supplement them in the follow-up exhibition guidelines。

Quantity requirements:Each company uploads at least 10 representative products in each exhibition area;Enterprises with more than 1 booth shall upload 5 products for each additional booth;Upload at least 1 video presentation file。There is no upper limit on the number of uploaded exhibits;Upload no less than the lower limit。

Each company can upload a virtual booth in VR format in each exhibition area。

Material Suggestion:Product multi-angle appearance display diagram, functional diagram, text introduction, specifications and technical parameters;Company text introduction and real pictures。

Information quality:Each product must provide a detailed name and product description in both Chinese and English。Pictures, videos, 3D display files, etc. should be clear and prominent, and the display content should be as rich and diverse as possible。If the enterprise needs, according to the situation of the custom product code, easy to connect with their own database。

How to arrange the training for online exhibition？

First, the enterprise combines its own needs and the characteristics of online exhibitions to fully do self-training work;The second isTechnical support will organize video training in May (specific time to be announced);Third, according to the progress of the exhibition, the organizer will produce the exhibition guidelines and release them several times.Fourth, the provincial and municipal trading delegations will also organize training for exhibitors according to the situation。

How to participate in the selection of the 2020 Canton Fair Export Product Design Award (CF Award)？

Product solicitation for the 2020 Canton Fair Export Product Design Award (CF Award) will be open until June 30。When submitting product information online at the 127th Canton Fair, please simultaneously select whether the product will participate in the CF Award。The relevant selection work will be postponed until around the autumn fair。

How to protect intellectual property rights and handle trade disputes？

At the organizer level, we set up a column on the official website of the Canton Fair based on the existing mechanism of the Canton Fair and the actual situation of the network to provide intellectual property protection and trade dispute settlement services for exhibitors and buyers。

At the exhibitor level, according to the characteristics of online hosting, we will strengthen technical support and establish a protection mechanism, and enterprises can protect their intellectual property rights by setting the scope of buyers and visitors who browse products and participate in live broadcasting。

Other activities schedule？

At the same time, the Canton Fair will hold online forums (international trade development forum, industry special forum), online signing (domestic and foreign connection), new product release (show innovative products) and other activities, which will be uniformly scheduled by the conference and organize the overall publicity and promotion。Enterprises are welcome to actively participate in and pay attention to relevant activities。

Warm reminder

Recently, we have received reports that in the name of the online Canton Fair, some people spread false information, let enterprises upload materials, send links to relevant websites, and even charge fees, which has a bad impact。

Exhibitors must pay attention to: First, the Canton Fair online information upload requirements will be communicated to the enterprise through the transaction group, must maintain communication with the transaction group;Second, if the enterprise has the service demand of publicity and promotion, the enterprise can choose the service provider independently, voluntarily and by itself, and the organizer and the organizer do not make any interference。If the enterprise encounters any unit or individual charging in the name of the conference, please do not believe it and beware of being cheated。

(Source: Canton Fair Foreign Trade Center)

(Exhibition Guide · I | please Click here）

Update time:2020/5/11 Number of page views: 1959