The Canton Fair continues to explore and innovate
Source: Business Daily online
Release Date: 2020-04-14 08:21:54
On April 7, the executive meeting of The State Council decided that the 127th Canton Fair will be held online in mid-to-late June。This will be the first time that China's oldest trade event will be held entirely online, enabling Chinese and foreign merchants to place orders and do business without leaving home。
Shenzhen Tongtuo Technology Co., Ltd. is engaged in import and export two-way cross-border e-commerce business every year to participate in the Canton Fair, the company hopes that the "move to the cloud" Canton Fair can cultivate overseas merchants online exhibition, online transaction habits, to create B2B trade closed loop。
From breaking the blockade and opening the door of new China's foreign trade at the beginning of its establishment, to responding to SARS, the e-commerce platform was launched for the first time, from increasing the import function and changing its name to China Import and Export Fair, to being held online for the first time, the Canton Fair practiced its original intention and mission in serving the overall situation of opening up to the outside world, and constantly explored the road ahead。
Innovative initiative
Since its inception in 1957, the Canton Fair has been held without interruption。After more than 60 years of unremitting efforts, the Canton Fair has become a comprehensive international trade event in China with the longest history, the largest scale, the most complete products, the most merchants and the best transaction results, and is known as the "barometer" and "weather vane" of China's foreign trade.。According to the current needs of coordinating epidemic prevention and control and economic and social development, the executive meeting of The State Council decided that the 127th Canton Fair will be held online instead of physical exhibitions。
Since the beginning of this year, affected by the epidemic, foreign trade enterprises have faced an extremely severe and complex situation。At this stage, the global epidemic is showing a rapid epidemic trend, and the uncertainty of the epidemic has become the biggest external uncertainty factor for the development of foreign trade。Assistant Minister of Commerce Ren Hongbin said at a press conference of the Joint prevention and control mechanism of The State Council on April 10，The Ministry of Commerce will pay close attention to the implementation of a series of policies issued by The State Council，We will work harder and more effectively to minimize the impact of the epidemic，Help enterprises to protect the market, order, share，Make every effort to stabilize the basic foreign trade and foreign investment。
"The migration of the Canton Fair from the physical pavilion to the Internet is not a simple copy, but a completely new structural design and process reengineering.。Li Xinggan, director of the Department of Foreign Trade of the Ministry of Commerce, introduced that the 127th Canton Fair will integrate three interactive plates to show docking, negotiation and trading functions, and the online display docking platform will be divided into export exhibition and import exhibition in accordance with the original physical exhibition Settings。其中，The export exhibition is divided into 16 categories of commodities according to electronic household appliances, daily consumer products, textiles and clothing, medicine and health care，Set up 50 exhibition areas;The import exhibition will be set up electronic home appliances, building materials and hardware six major sections，The platform will optimize the query system，Improve search function in multiple languages，Facilitate buyers to find exhibitors and exhibits，Online special docking activities will also increase matchmaking efforts，Improve the effectiveness of organizing exhibitions。
Cross-border e-commerce zone will hold the theme of "Synchronous Canton Fair, Global business opportunities", through the establishment of exchange links, according to the unified name and image formulated by the Canton Fair in a unified time to carry out online business activities。Among them, the topic of cross-border e-commerce comprehensive pilot area will publicize the work of each comprehensive pilot area, promote a group of cross-border e-commerce brand enterprises, and select a group of cross-border e-commerce platforms, highlight the "business-to-business" trade show characteristics, encourage the platform to organize all kinds of enterprises that meet quality standards to participate in the Canton Fair, and expand the coverage of beneficiary enterprises。
The online Canton Fair will also provide live marketing services，For each exhibitor to set up a separate 10×24 hours online broadcast room，Review-on-demand, video upload, interactive communication, sharing and other functions will facilitate enterprises to negotiate separately with merchants online without time and space restrictions，It can also be promoted to a large number of merchants through live broadcasting。
"We will actively mobilize all parties to improve the technical level, expand the scope of Huihui enterprises, improve supporting services, and enhance the online experience of the majority of enterprises and merchants.。"Li Xingqian stressed。
Beneficial practice
"The holding of the online Canton Fair is a response under special conditions and special background, and also conforms to the needs of transformation and development under the new situation.。Zhang Zhouping, director of B2B and cross-border e-commerce Research Center and senior analyst, told reporters that the Canton Fair is an important platform for traditional foreign trade enterprises to obtain orders, and the holding of the Canton Fair online ensures the smooth flow of the bridge of world trade, which will play the role of ensuring orders and stabilizing expectations。
"Facing the challenges of the epidemic, the holding of the online Canton Fair has delivered more confidence and hope to foreign trade enterprises under pressure.。Zhu Qiucheng, a special researcher of the network economic and social E-commerce Research center and CEO of Ningbo New Oriental Industry and Trade Co., LTD., said that the online model avoids the loss of merchants caused by the disruption of the exhibition, can facilitate enterprises to receive new orders, and increase market confidence for import and export suppliers and buyers。
In the view of Tang Sijie, senior vice president of Xingyun Global Gathering，The online Canton Fair is the best solution based on the current situation of the epidemic spread and the needs of epidemic prevention and control，It is an innovative measure of model and technology breakthrough，It is also in today's booming digital economy，New technologies such as cloud computing and big data will be used to better promote the high-quality development of trade。
At the same time, the holding of the online Canton Fair will play a role in popularizing and educating traditional foreign trade enterprises, accelerating the pace of transformation of traditional foreign trade enterprises, and will also promote the development of cross-border e-commerce。Zhang Zhouping said that the characteristics of the development of e-commerce to today's low cost, high yield, openness, and expansion are more valuable in the crisis。The epidemic forced the Internet + exhibition industry to further deepen the integration, stimulate the exhibition industry to accelerate innovation and value reconstruction, take the initiative to adjust and change the service boundary, and improve service efficiency and quality。In the era of data trade, the digital exploration of holding online Canton Fair is of great significance。The online Canton Fair can fully attract overseas buyers to participate in the test of the organizer's organizational ability and online publicity, website design, website operation and other comprehensive capabilities。